For games
Install ads with boss-fight energy.
Turn your store page or a short pitch into game trailers and install ads: a hook that opens on the action, your key art and screenshots in motion, and a download close. 9:16 for TikTok and Shorts, 16:9 for YouTube and your store page. A 30-second Cinema video is 570 credits.
Plans from €30/month · credits included · no free trial
By the pitchboom team · Updated
Creative fatigue is the real boss fight
Install campaigns burn through creatives. The ad that worked last week fades, and the artist who could cut a new one is busy shipping the next update.
Store trailers don't fit the feed either: they open on a logo and build slowly, while a feed ad has a moment to make someone stop scrolling.
From key art to a feed-ready ad
Key art and screenshots, animated
Upload key art, character renders and screenshots. Scene templates add camera moves, kinetic type and end cards, without touching your game build.
Hooks that open on the action
The install structure opens on the most dramatic moment, shows the core loop in two beats, then ends on the download.
Fresh variants on demand
Batch several takes from one brief, or recreate a winner with the same settings when it starts to fade.
In your players' languages
Translate a finished video: a new script, a new voice-over and re-timed captions, same edit, in 34 languages.
The setup we recommend
- Formats
- 9:1616:91:1
- Lengths
- 15 s20 s30 s
- Goals
- App installsLaunchAwareness
- Platforms
- TikTokYouTube ShortsYouTube
- Quality tier
- Cinema · 19 cr / second
- Open on action, not on the logo: the title card can wait for the last beat.
- pitchboom builds scenes from images (key art, characters, screenshots). It does not capture gameplay footage from your build.
What you get
| Length | 20 s by default; any catalog length from 6 to 120 s |
|---|---|
| pitchboom export | 9:16 · 1080×1920, 16:9 · 1920×1080, 1:1 · 1080×1080 |
| File | MP4 · H.264 video · AAC audio · 30 fps |
| 4K | On Pro (+4 credits per second) and Premium (included); Starter exports 1080p |
1. Paste your link or brief
Paste your product page or website, or describe what you sell in two lines. Add your Brand Kit and any screenshots or product photos.
2. Pick the goal and the format
Choose the app installs goal, the 9:16 / 16:9 / 1:1 format and a length between 15 and 30 seconds; pick the Cinema tier or another one.
3. Approve the storyboard
Read the storyboard scene by scene. Edit on-screen texts and voice-over lines for free, then approve the estimate.
4. Render and download
pitchboom records the voice-over, adds the music and renders a 1080p MP4. Download it and upload it where you advertise.
Example storyboard
20-second install ad for a puzzle RPG
9:16 · 20 s · Cinema · 380 credits
An example of the storyboard pitchboom writes before anything is rendered: scenes, on-screen text, motion and voice-over. You can rewrite any line or swap a scene for free, then approve.
Scene 1, 0:00–0:03, Hook. On screen: “One swap. Three dragons.”. Motion · Your key art fills the frame; the headline slams in word by word.
VO · One swap. Three dragons.
Scene 2, 0:03–0:08, Feature. On screen: “Match to cast spells”. Motion · Your board screenshot in a phone frame; the camera pushes in on the combo.
VO · Match gems to cast spells your enemies can't dodge.
Scene 3, 0:08–0:13, Feature. On screen: “Build your squad”. Motion · Feature grid: four character renders pop in one by one.
VO · Recruit heroes and level them up between fights.
Scene 4, 0:13–0:16, Proof. On screen: “New world every week”. Motion · Word marquee: the names of three worlds scroll over the map art.
VO · A new world every week.
Scene 5, 0:16–0:20, Call to action. On screen: “Download on iOS & Android”. Motion · Logo lock-up; store badges slide in under it.
VO · Download now and play.
Angles that work
The fail, then the win
Start with an almost-lost moment, then show the move that turns it around. It reads as gameplay even when it is built from screenshots.
“1 HP left. Watch this.”
The character reveal
Give one hero the whole video: name, power, a line of voice-over. Good for update launches and new seasons.
“Meet Vex. She doesn't miss.”
The countdown to launch
For pre-registration, the date is the hook and the rewards are the reason.
“March 12. Pre-register for the dragon skin.”
What it costs
| What | Credits | At the Starter rate | On Premium |
|---|---|---|---|
| One 20-second video · Cinema · 1080p | 380 | €3.80 | €3.04 |
| A batch of 3 takes (20 s each) | 1,140 | €11.40 | €9.12 |
| A format variant of it (recomposed) | 96 | €0.96 | €0.77 |
| A translation of it (new voice-over and captions) | 144 | €1.44 | €1.15 |
| 4K instead of 1080p, on Pro (€0.72 at the Pro rate) | 80 | Not on Starter | Included |
Credits come with your plan (Starter €30/month, 3,000 credits · Pro €99/month, 11,000 credits · Premium €300/month, 37,500 credits, excl. VAT). Videos shorter than 15 seconds are billed as 15. Every paid action shows an estimate first. When you confirm, the estimate is held from your balance; each finished step consumes its share, and whatever isn't used is released when the job ends. If a render fails on our side, the credits it consumed are refunded automatically.
Fair questions.
Can it use gameplay footage?
Scenes are built from images: key art, character renders and screenshots, animated with motion design. If you need real gameplay capture in the ad, add it in your own edit after export, or use pitchboom for the hook and the end card.
Can I use it for my store preview video?
Store previews follow stricter rules than ads (Apple asks for footage of the app itself, Google Play uses a YouTube link). Read the App Store preview page before you use a pitchboom video there; for ads and trailers there is no such restriction.
Can I make the same ad in several languages?
Yes. A translation keeps the edit and the visuals and records a new voice-over with new captions: 216 credits for a 30-second Cinema video, quoted before you confirm.
How much does a 30-second game trailer cost?
A 30-second video at the Cinema tier is 570 credits: storyboard, voice-over, music and the 1080p MP4 render included (€5.70 of credits at the Starter rate, €4.56 on Premium). Credits come with your plan: Starter €30/month for 3,000 credits, Pro €99/month for 11,000 credits, Premium €300/month for 37,500 credits (excl. VAT). You see the estimate before you confirm; it is held, each finished step uses its share, and what isn't used goes back to your balance.
Will TikTok or YouTube approve the ad?
Nobody can promise that: TikTok or YouTube reviews every ad against its own advertising policies, including your product, your claims and your landing page. pitchboom keeps texts and logos out of the zones the app's interface covers and exports a standard 1080p MP4 (H.264, AAC, 30 fps), but approval and performance depend on you and the platform.
Can I use the videos in paid ads?
Yes. The videos you make are yours to use in your own marketing, paid ads included, on any platform. The default music bed is generated by our own code, so there is no third-party track to license. You stay responsible for what you put in a video: claims, logos, product photos and trademarks you upload or describe (see the content policy).