For SaaS
SaaS ads that explain themselves.
pitchboom reads your landing page and turns it into short product videos: a hook, the problem, your screens in motion and the sign-up call to action you choose. 16:9 for demos and YouTube, 1:1 for LinkedIn, 9:16 for Reels. A 30-second Studio video is 240 credits.
Plans from €30/month · credits included · no free trial
By the pitchboom team · Updated
Studio showcase
Made by the studio
Motion design by the pitchboom studio, on the same Remotion engine. Films we made for our own products, not customer videos. Click one to watch it with sound.
One brief → 3 hooks × 2 formats
The kdpbook.io Meta ad: 3 openings on the same body, each recomposed for 9:16 and 4:5 (re-laid out, not cropped). Tap one to compare.
- Hook A“One sentence. One whole illustrated book.”
- Hook B“I typed one sentence… and got a whole picture book.”
- Hook C“Your kid’s idea… One whole illustrated book.”
kdpbook.io · Launch film (v2)
shortshort.io · Motion film
Footage: Tears of Steel © Blender Foundation · CC BY 3.0
Made with pitchboom
Same brief, three tiers.
Rendered by the pitchboom pipeline from pitchboom's own source code with one brief: 9:16, 1080p, English, voice “Guy”. Only the quality tier changes. Click one to watch it with sound.
Every tier is priced per second of finished video; the estimate is shown before anything runs.
Standard
5 cr / second- Script
- Claude Sonnet 5.5
- Scenes
- Signature scene templates
- Self-check
- One automatic check before delivery
- Voice
- ElevenLabs Flash v2.5
Studio
8 cr / second- Script
- Claude Sonnet 5.5
- Scenes
- Signature scenes, product screens rebuilt from your code
- Self-review
- The AI watches its render and fixes it, up to 2 rounds
- Voice
- ElevenLabs v4
Cinema
19 cr / second- Direction
- Claude Opus 5.5 directs the whole film
- Scenes
- The Studio film upgraded: custom scenes and transitions written for your product, 60 fps
- Self-review
- An Opus critic checks every frame, up to 3 rounds, then final fixes
- Voice
- ElevenLabs v4
Software is hard to film
There is nothing to hold up to the camera. Most SaaS teams end up with a screen recording that shows every menu and tells no story, or with an agency storyboard that takes weeks to come back.
Meanwhile every feature launch, pricing change and new integration needs its own clip, in two or three formats, before the announcement goes out. The video backlog grows faster than the budget.
How pitchboom handles a SaaS video
Your screens, in motion
Upload screenshots or let the website analysis capture your pages. Scene templates frame them in browser and phone mockups, move the camera to the feature that matters and keep your UI readable.
One promise per video
The sign-up structure keeps the script tight: the pain, the moment your product removes it, a proof point you provide, then your call to action.
Launch sets in one batch
Ask for several independent takes of the same feature, each with its own storyboard and hook (up to 10 per batch on Pro, 25 on Premium), and keep the ones that read best.
Brand Kit on every frame
Colors, fonts, logo and tone come from your Brand Kit, so the clip marketing makes looks like the one product made last month.
The setup we recommend
- Formats
- 16:91:19:16
- Lengths
- 15 s30 s45 s
- Goals
- Sign-upsExplainerLaunch
- Platforms
- LinkedInYouTubeInstagram Reels
- Quality tier
- Studio · 8 cr / second
- 16:9 for a demo on your site or YouTube, 1:1 for the LinkedIn feed, 9:16 for Reels and Shorts.
- One workflow per video: a 30-second clip that shows a single job being done is easier to follow than a tour of every screen.
What you get
| Length | 30 s by default; any catalog length from 6 to 120 s |
|---|---|
| pitchboom export | 16:9 · 1920×1080, 1:1 · 1080×1080, 9:16 · 1080×1920 |
| File | MP4 · H.264 video · AAC audio · 30 fps |
| 4K | On Pro (+4 credits per second) and Premium (included); Starter exports 1080p |
1. Paste your link or brief
Paste your product page or website, or describe what you sell in two lines. Add your Brand Kit and any screenshots or product photos.
2. Pick the goal and the format
Choose the sign-ups goal, the 16:9 / 1:1 / 9:16 format and a length between 15 and 45 seconds; pick the Studio tier or another one.
3. Approve the storyboard
Read the storyboard scene by scene. Edit on-screen texts and voice-over lines for free, then approve the estimate.
4. Render and download
pitchboom records the voice-over, adds the music and renders a 1080p MP4. Download it and upload it where you advertise.
Example storyboard
30-second sign-up ad for a scheduling tool
1:1 · 30 s · Studio · 240 credits
An example of the storyboard pitchboom writes before anything is rendered: scenes, on-screen text, motion and voice-over. You can rewrite any line or swap a scene for free, then approve.
Scene 1, 0:00–0:03, Hook. On screen: “Still emailing about times?”. Motion · Kinetic headline: the words slam in one by one on the brand color.
VO · Still trading emails to find a meeting time?
Scene 2, 0:03–0:08, Problem. On screen: “4 emails. 1 meeting.”. Motion · Big number: “4” counts up, “1 meeting” lands underneath.
VO · Four emails for one meeting is a bad trade.
Scene 3, 0:08–0:18, Demo. On screen: “Share one link.”. Motion · Your booking page in a browser frame; the camera glides down to the time slots.
VO · Share one link and let people pick a slot that works for both of you.
Scene 4, 0:18–0:24, Proof. On screen: “Synced with your calendar”. Motion · Feature list: calendar sync, time zones and reminders tick in one by one.
VO · It checks your calendar, so nobody double-books you.
Scene 5, 0:24–0:30, Call to action. On screen: “Try it at yourtool.com”. Motion · Logo lock-up on your brand color; the URL pill pops in.
VO · Try it today at yourtool dot com.
Angles that work
The before / after workflow
Show the old way in two seconds, then the new way. The contrast is the hook, and it needs no voice-over to land.
“Copy, paste, chase. Or: one link.”
The number from your own data
Lead with a figure you can stand behind (steps removed, hours saved by your customers). If you can't source it, use the workflow instead.
“From nine steps to two.”
The integration reveal
Announce an integration by bringing both logos together on screen, then show the one thing it lets people do.
“Now inside Slack. Approve without leaving the chat.”
What it costs
| What | Credits | At the Starter rate | On Premium |
|---|---|---|---|
| One 30-second video · Studio · 1080p | 240 | €2.40 | €1.92 |
| A batch of 3 takes (30 s each) | 720 | €7.20 | €5.76 |
| A format variant of it (recomposed) | 84 | €0.84 | €0.67 |
| A translation of it (new voice-over and captions) | 126 | €1.26 | €1.01 |
| 4K instead of 1080p, on Pro (€1.08 at the Pro rate) | 120 | Not on Starter | Included |
Credits come with your plan (Starter €30/month, 3,000 credits · Pro €99/month, 11,000 credits · Premium €300/month, 37,500 credits, excl. VAT). Videos shorter than 15 seconds are billed as 15. Every paid action shows an estimate first. When you confirm, the estimate is held from your balance; each finished step consumes its share, and whatever isn't used is released when the job ends. If a render fails on our side, the credits it consumed are refunded automatically.
Fair questions.
Can it use my product's real screens?
Yes. Upload screenshots or product images, and the website analysis also captures desktop and mobile screenshots of the page you paste. Scenes place them in device frames and animate the camera around them; nothing about your interface is invented.
Which format works best on LinkedIn?
Square (1:1) is the safest choice for the LinkedIn feed, 16:9 when the same video also goes on YouTube or your site, and 9:16 for mobile-first placements. Make the first video in one format and add format variants later.
Can I make one video per feature in one go?
Yes. Set the number of videos in the brief: each one gets its own storyboard, its own estimate and its own render. Batches go up to 3 videos on Starter, 10 on Pro and 25 on Premium.
How much does a 30-second SaaS video cost?
A 30-second video at the Studio tier is 240 credits: storyboard, voice-over, music and the 1080p MP4 render included (€2.40 of credits at the Starter rate, €1.92 on Premium). Credits come with your plan: Starter €30/month for 3,000 credits, Pro €99/month for 11,000 credits, Premium €300/month for 37,500 credits (excl. VAT). You see the estimate before you confirm; it is held, each finished step uses its share, and what isn't used goes back to your balance.
Can I use the videos in paid ads?
Yes. The videos you make are yours to use in your own marketing, paid ads included, on any platform. The default music bed is generated by our own code, so there is no third-party track to license. You stay responsible for what you put in a video: claims, logos, product photos and trademarks you upload or describe (see the content policy).
Are my videos public?
By default, a finished video is listed in the public pitchboom gallery with its own page that search engines can index. Anyone can watch it there, nobody but you can download it. You can make any video private from the editor or the results page, and set private as your account default in settings (useful for client work or unreleased launches). We protect the original files, but anything that can be watched can be screen-recorded.