Product launch videos
Launch day, loud.
Make a product launch video from your launch page or a brief: the reveal, what's new, and when and where it is available, in 16:9 for the launch page and YouTube and 9:16 for social. Make the teaser, the reveal and the reminder in one batch. A 30-second Studio video is 240 credits.
Plans from €30/month · credits included · no free trial
By the pitchboom team · Updated
Studio showcase
Made by the studio
Motion design by the pitchboom studio, on the same Remotion engine. Films we made for our own products, not customer videos. Click one to watch it with sound.
kdpbook.io · Launch film (v2)
kdpbook.io · Launch film (v1)
Launches have one shot
A launch video has to be ready before the launch, when the product page may not even exist yet, and it has to work on the launch page, in the newsletter and in five social feeds on the same morning.
Agency timelines don't fit launch timelines: the date moves, a feature slips, and the video is already rendered with the old message.
A launch kit, not one video
Teaser, reveal, reminder
Ask for several videos in one batch: a short teaser, the main reveal and a last-call reminder, each with its own storyboard.
Works before the page exists
Start from a brief and a few product images; add the URL when the page is live.
Late changes, cheap
Change the date or a feature in the storyboard for free and re-render (1 credit per second at 1080p).
Every feed on launch morning
16:9 for the launch page and YouTube, 9:16 for TikTok, Reels and Shorts, 1:1 for LinkedIn.
The setup we recommend
- Formats
- 16:99:161:1
- Lengths
- 6 s15 s30 s
- Goals
- LaunchAwarenessSign-ups
- Platforms
- Website / landing pageYouTubeTikTokLinkedIn
- Quality tier
- Studio · 8 cr / second
- Keep launch videos private until launch day: videos are public in the gallery by default.
- Put the date and the place (store, website, app) on screen in the last beat.
Specs
| Length | 30 s by default; any catalog length from 6 to 120 s |
|---|---|
| pitchboom export | 16:9 · 1920×1080, 9:16 · 1080×1920, 1:1 · 1080×1080 |
| File | MP4 · H.264 video · AAC audio · 30 fps |
| 4K | On Pro (+4 credits per second) and Premium (included); Starter exports 1080p |
- Make the 16:9 master first, then format variants for each feed; each variant is quoted before you confirm.
1. Paste your link or brief
Paste your product page or website, or describe what you sell in two lines. Add your Brand Kit and any screenshots or product photos.
2. Pick the goal and the format
Choose the launch goal, the 16:9 / 9:16 / 1:1 format and a length between 6 and 30 seconds; pick the Studio tier or another one.
3. Approve the storyboard
Read the storyboard scene by scene. Edit on-screen texts and voice-over lines for free, then approve the estimate.
4. Render and download
pitchboom records the voice-over, adds the music and renders a 1080p MP4. Download it and upload it where you advertise.
Example storyboard
30-second reveal for a new e-bike
16:9 · 30 s · Studio · 240 credits
An example of the storyboard pitchboom writes before anything is rendered: scenes, on-screen text, motion and voice-over. You can rewrite any line or swap a scene for free, then approve.
Scene 1, 0:00–0:04, Hook. On screen: “It's finally here.”. Motion · Kinetic headline on black, one word at a time.
VO · It's finally here.
Scene 2, 0:04–0:12, Solution. On screen: “Meet Volta 3”. Motion · Product hero: the bike rolls into frame.
VO · Meet Volta 3, our lightest e-bike yet.
Scene 3, 0:12–0:20, Feature. On screen: “120 km range · 16 kg”. Motion · Big number: the range counts up; the weight lands under it.
VO · A hundred and twenty kilometres of range, sixteen kilos on the scale.
Scene 4, 0:20–0:25, Offer. On screen: “Pre-order from €2,490”. Motion · Price tag over the product photo.
VO · Pre-orders open today, from two thousand four hundred ninety euros.
Scene 5, 0:25–0:30, Call to action. On screen: “Ships in March · volta.bike”. Motion · End card: logo, the date and the URL.
VO · Ships in March. Pre-order at volta dot bike.
Angles that work
The teaser
A 6-second video with one detail and the date. Make it a week before.
“March 12. Lighter than you think.”
The what's-new list
Three changes, one per beat, then the date. Best for updates of an existing product.
“Lighter. Longer range. Same price.”
The last call
The day before the offer ends, restate the offer and the deadline only.
“Pre-order price ends Sunday.”
What it costs
| What | Credits | At the Starter rate | On Premium |
|---|---|---|---|
| One 30-second video · Studio · 1080p | 240 | €2.40 | €1.92 |
| A batch of 3 takes (30 s each) | 720 | €7.20 | €5.76 |
| A format variant of it (recomposed) | 84 | €0.84 | €0.67 |
| A translation of it (new voice-over and captions) | 126 | €1.26 | €1.01 |
| 4K instead of 1080p, on Pro (€1.08 at the Pro rate) | 120 | Not on Starter | Included |
Credits come with your plan (Starter €30/month, 3,000 credits · Pro €99/month, 11,000 credits · Premium €300/month, 37,500 credits, excl. VAT). Videos shorter than 15 seconds are billed as 15. Every paid action shows an estimate first. When you confirm, the estimate is held from your balance; each finished step consumes its share, and whatever isn't used is released when the job ends. If a render fails on our side, the credits it consumed are refunded automatically.
Fair questions.
Can I make the video before my launch page is live?
Yes. Start from a brief and upload product images; the website analysis is optional. Keep the video private until launch day so it doesn't appear in the public gallery early.
What if the launch date changes?
Edit the date in the storyboard (free) and re-render the video; the re-render is quoted before you confirm.
Can I make a Product Hunt or newsletter version?
Yes. The 16:9 MP4 fits launch galleries such as Product Hunt's; for a newsletter, link the video from a still image, since most email clients don't play video.
How much does a 30-second launch video cost?
A 30-second video at the Studio tier is 240 credits: storyboard, voice-over, music and the 1080p MP4 render included (€2.40 of credits at the Starter rate, €1.92 on Premium). Credits come with your plan: Starter €30/month for 3,000 credits, Pro €99/month for 11,000 credits, Premium €300/month for 37,500 credits (excl. VAT). You see the estimate before you confirm; it is held, each finished step uses its share, and what isn't used goes back to your balance.
Are my videos public?
By default, a finished video is listed in the public pitchboom gallery with its own page that search engines can index. Anyone can watch it there, nobody but you can download it. You can make any video private from the editor or the results page, and set private as your account default in settings (useful for client work or unreleased launches). We protect the original files, but anything that can be watched can be screen-recorded.
Can I get the same video in other formats?
Yes. A format variant recomposes every scene for the new aspect ratio (16:9, 9:16, 1:1, 4:5, 3:4): texts and images are laid out again, not cropped. It is a priced operation quoted before you confirm: a 15-second Studio variant is 42 credits.