Comparison
pitchboom.io vs HeyGen
pitchboom.io is an AI motion-design studio for video ads: it turns your site, screens and Brand Kit into an animated ad, with a storyboard you approve before rendering. HeyGen is an AI video platform built around realistic avatars, voice cloning and lip-synced translation, with a URL-to-video tool for ads. Pick HeyGen for a presenter or long videos, pitchboom.io for a motion-design product ad (500 free credits at signup, no card required).
By Arsène Huot, founder of pitchboom.io · Updated · Prices checked
pitchboom.io vs HeyGen at a glance
We make pitchboom.io, so we are not neutral. Everything about HeyGen below comes from its public pages as of , and each row links its source.
| Criterion | pitchboom.io | HeyGen |
|---|---|---|
| What it is | AI motion-design studio for video ads | AI avatar video platform (also URL-to-video ads) source: HeyGen page for “What it is”, checked October 25, 2026 (opens in a new tab) |
| Inputs | A product or website URL, or a short brief; optional screenshots, product photos, uploads and a Brand Kit (logo, colors, fonts, tone). | A prompt or a script (Video Agent, AI Studio); text, images, audio, PPT or PDF; a web page URL (URL to Video); your own avatar and voice clone; uploaded videos or YouTube links to translate. source: HeyGen page for “Inputs”, checked October 25, 2026 (opens in a new tab) |
| Outputs | MP4 (H.264 video, AAC audio; 30 fps, 60 fps in Studio) in 1080p, or 4K on Pro (+4 credits per second) and Premium (included); formats 16:9, 9:16, 1:1, 4:5 and 3:4, each recomposed, not cropped; 6 to 120 seconds; voice-over and captions in 34 languages. | MP4 with AI presenters or generated scenes; URL to Video lists 16:9, 1:1 and 9:16; up to 30 minutes per video (Creator, Pro) or 60 minutes (Business); 4K from Pro; translation in 175+ languages and dialects. source: HeyGen page for “Outputs”, checked October 25, 2026 (opens in a new tab) |
| Free plan | 500 free credits at signup, no card required (about one 30-second Standard video), once per account; no free monthly plan. | Yes: 3 watermarked videos a month, up to 1 minute each, no credit card required. source: HeyGen page for “Free plan”, checked October 25, 2026 (opens in a new tab) |
| Paid plans | Starter €30 · Pro €99 · Premium €300 per month (excl. VAT) | Free $0, Creator $29/month billed monthly; $24/month billed yearly, Pro $49/month billed monthly, Business $149/month plus $20/seat/month billed monthly, Enterprise Custom source: HeyGen page for “Paid plans”, checked October 25, 2026 (opens in a new tab) |
| API and MCP | MCP server (https://pitchboom.io/api/mcp) with personal API keys on Pro and Premium (from €99/month); every paid action is quoted and confirmed first. | Both: a REST API with pay-as-you-go API credits, separate from the plans, and a remote MCP server (OAuth) that the docs say is available on all HeyGen plans. source: HeyGen page for “API and MCP”, checked October 25, 2026 (opens in a new tab) |
| What the video is made of | Motion design built from your site, screenshots, uploads and Brand Kit: no AI avatars, no presenters, no stock footage. | AI avatars and presenters, plus generated video scenes source: HeyGen page for “What the video is made of”, checked October 25, 2026 (opens in a new tab) |
| Formats (URL to video) | 16:9, 9:16, 1:1, 4:5 and 3:4, each scene recomposed | 16:9, 1:1 and 9:16 source: HeyGen page for “Formats (URL to video)”, checked October 25, 2026 (opens in a new tab) |
| Longest video | 120 seconds (Premium) | 30 minutes (Creator, Pro), 60 minutes (Business), no maximum (Enterprise) source: HeyGen page for “Longest video”, checked October 25, 2026 (opens in a new tab) |
What is the difference between pitchboom.io and HeyGen?
HeyGen is a presenter tool first: a stock avatar or a digital twin of you reads a script, and the video can be translated with lip sync. Its URL to Video tool turns a product page into an ad, with ad styles and a UGC presenter option.
pitchboom does one thing: short motion-design ads. It reads your page, keeps your real screenshots, texts, colors and logo, and animates them scene by scene with a voice-over and music. Nobody appears on screen. See how it works and finished videos in the gallery.
How do the two workflows compare for an ad?
| Step | pitchboom.io | HeyGen |
|---|---|---|
| Starting point | A product URL or a short brief, plus optional screenshots and a Brand Kit | A web page URL; login-walled or single-page-app sites need a pasted script |
| Before rendering | A storyboard per video: scenes, texts and voice-over, editable for free, approved by you | The script is shown in an editor before rendering |
| Organised around | 7 ad goals and 8 platform presets | Ad styles and a UGC presenter option |
| Product screens | Can be rebuilt from your source code (GitHub import or upload) | Not documented on the pages read |
| Billing | A quote is held when you confirm; what is not used is released | Monthly plan credits; Creator credits roll over one month |
For a short ad, pitchboom charges by the second: Standard 13, Studio 100 credits per second. A 30-second Standard video is 390 credits (about €3.90 at the Starter rate, €3.12 on Premium). See the pricing page.
Which one is cheaper?
HeyGen has a monthly free plan and a lower entry price, and its plans cover long videos. pitchboom gives 500 free credits at signup, no card required once per account (about one 30-second Standard video), then Starter €30 · Pro €99 · Premium €300 per month (excl. VAT). For a few short ads a month the cost depends on the length and quality you pick; for long presenter videos HeyGen is the one built for it.
Can AI agents and Claude use them?
Yes, both. HeyGen's remote MCP server signs in with OAuth and, per its docs, works on every plan. pitchboom's MCP server (docs) uses a personal API key on Pro and Premium (from €99/month). Every paid step is a quote the agent must confirm, and the storyboard can be reviewed before the render.
Which ad style fits your product?
Short animated ads and demos built from your own screens fit product demo videos, SaaS and apps; presenter videos fit training, onboarding and face-to-camera messages. Weighing avatars against motion design? Read motion design vs UGC vs avatar ads, or compare with Creatify and Arcads.
HeyGen and pitchboom.io pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 3 videos a month, up to 1 minute each, watermarked; no card source: HeyGen pricing: Free, checked October 25, 2026 (opens in a new tab) |
| Creator | $29/month, billed monthly; $24/month billed yearly | 600 credits a month, videos up to 30 minutes, export up to 1080p source: HeyGen pricing: Creator, checked October 25, 2026 (opens in a new tab) |
| Pro | $49/month, billed monthly | 1,000 credits a month (tiers up to 100,000 credits at $4,300/month), videos up to 30 minutes, 4K export source: HeyGen pricing: Pro, checked October 25, 2026 (opens in a new tab) |
| Business | $149/month plus $20/seat/month, billed monthly | 1,500 credits a month, videos up to 60 minutes, 4K export, SSO source: HeyGen pricing: Business, checked October 25, 2026 (opens in a new tab) |
| Enterprise | Custom | No maximum video length source: HeyGen pricing: Enterprise, checked October 25, 2026 (opens in a new tab) |
| Plan | Price | Includes |
|---|---|---|
| Free credits | €0, once, at signup | 500 credits, no card required |
| Starter | €30/month, excl. VAT | 3,000 credits per month; videos up to 60 s; 1080p |
| Pro | €99/month, excl. VAT | 11,000 credits per month; videos up to 90 s; 4K with a per-second surcharge; MCP server |
| Premium | €300/month, excl. VAT | 37,500 credits per month; videos up to 120 s; 4K included; MCP server |
Where HeyGen is strong
- Realistic stock presenters, custom digital twins and voice cloning
- Lip-synced video translation in 175+ languages and dialects
- Long videos: up to 30 minutes, or 60 on Business
- A free plan that renews every month
- MCP on every plan and a pay-as-you-go API
- Business integrations such as HubSpot, Zapier, Make and n8n
Which one should you choose?
Choose HeyGen if…
- You want a presenter on screen: a talking head, a digital twin of yourself or a UGC-style avatar.
- You make long videos (training, onboarding, webinars) rather than short ads.
- You translate existing videos with lip sync into many languages.
- You want a free monthly allowance, or agent access without a paid plan.
Choose pitchboom.io if…
- You want an animated product ad built from your own site, screenshots and Brand Kit, with no avatars and no stock footage.
- You want an editable storyboard for each video, approved by you before anything is rendered.
- You need 16:9, 9:16, 1:1, 4:5 and 3:4 versions of the same ad, each scene recomposed for the frame rather than cropped.
- You want a quote before every paid action and published prices in euros: Starter €30 · Pro €99 · Premium €300 per month (excl. VAT).
Questions
Does pitchboom.io have avatars like HeyGen?
No. pitchboom makes motion design from your site, screenshots, uploads and Brand Kit: no avatars, no presenters and no stock footage. For a talking head, HeyGen is the better fit.
Is HeyGen free?
It has a free plan with 3 watermarked videos a month, up to 1 minute each, with no card (heygen.com/pricing, read on October 25, 2026).
Is pitchboom.io free?
Every new account gets 500 free credits at signup, no card required (about one 30-second Standard video), then plans from €30 a month (excl. VAT) with monthly credits.
Which one makes longer videos?
HeyGen: up to 30 minutes on Creator and Pro, 60 on Business. pitchboom makes ads of 6 to 120 seconds.
Do both work with Claude through MCP?
Yes. HeyGen's MCP server is on all its plans, per its docs. pitchboom's is on Pro and Premium, and every paid action waits for a confirmation.
Sources
- HeyGen pricing (opens in a new tab)checked
- HeyGen home page (opens in a new tab)checked
- HeyGen URL to Video (opens in a new tab)checked
- HeyGen MCP overview (opens in a new tab)checked
- HeyGen API pricing explained (opens in a new tab)checked
Facts from other sites are quoted as published on the date shown. Prices, specs and features change: check the source before you rely on them.
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