How to turn a website into a video ad

It reads a public page the way a browser does, pulls out what the ad needs (the product, its selling points, images, brand colors and tone), writes a short script and turns it into scenes. The tools differ in what ends up on screen: animated screenshots and texts, a synthetic presenter, or generated footage.

pitchboom.io opens the page on desktop and mobile, takes screenshots and extracts the product, the selling points, the tone, the logo candidates, the palette and the fonts. Everything you see in the ad comes from your site, your uploads and your Brand Kit: no avatars, no stock footage. See how it works and the URL to video ad feature.

1. 1. Pick the page that sells

   Use the page you would send a buyer to: a product page, a pricing page or a landing page with the headline, the key benefits and real product images. A homepage that covers ten things gives a vaguer ad than a page about one offer.

2. 2. Paste the link (or a brief)

   Paste the URL. pitchboom reads it like a logged-out browser. For screens behind a login, add screenshots or uploads, or send your product's code so the real interface is rebuilt.

3. 3. Choose the goal, platform and length

   Pick one of 7 goals, one of 8 platform presets (each with its formats and safe zones), a length from 6 to 120 seconds, Standard or Studio quality, one of 34 languages, a voice and a music mood.

4. 4. Read the estimate, then confirm

   Every paid action shows an estimate first. When you confirm, the estimate is held from your balance; each finished step consumes its share, and whatever isn't used is released when the job ends. If a render fails on our side, the credits it consumed are refunded automatically. A 30-second Standard ad is 390 credits (about €3.90 at the Starter rate, €3.12 on Premium).

5. 5. Edit the storyboard

   pitchboom writes one storyboard per video: scenes, on-screen texts, motion and the voice-over script. Rewrite a line, swap or reorder scenes: storyboard edits are free, and nothing is recorded or rendered until you approve.

6. 6. Render and download

   The approved board gets a voice-over with word-timed captions, music and motion design, then renders as an MP4 (H.264 video, AAC audio; 30 fps, 60 fps in Studio) file you upload where you advertise.

7. 7. Make the other formats

   Need the same ad in 16:9, 9:16, 1:1, 4:5 and 3:4? Format variants lay every scene out again for the new frame instead of cropping it; translations re-voice it in another language.

These tools take a link as input. What they produce differs more than the input, so start from the ad you want people to see. Prices change often: they are on each tool's pricing page.

• Choose Creatify if you want a talking avatar and to publish to Meta or TikTok from the same tool: pitchboom stops at the MP4.
• Choose HeyGen or Synthesia for a presenter explaining the page, in many more languages than pitchboom offers.
• Choose Topview for generated, film-style footage around a product.
• Choose pitchboom.io for an animated ad made of your own product, screens and brand, with a storyboard you edit for free before rendering.

Yes. Write a 3 to 5 line script from the page (hook, problem, product, proof, call to action), screen-record the site or export its images, then cut it in a video editor or a template tool and add music and captions. You control every frame; it takes longer, and each format and language is a new edit.

A motion designer or an agency gives the most tailored result and the slowest, most expensive changes. For a comparison of those options, see motion design agency alternatives and motion design vs UGC vs avatar ads.